While there are numerous advertisements which utilize dual coding, there have been a few marketing campaigns which for me have been the most memorable.
One of my favorite series of ads are the Chick-fil-a ads. The combination of cows with the misspelled signs reading "eat mor chikin" serve to call attention to the verbal message eat more chicken with a visual of misspelled words and cows.
Some other ad campaigns memorable because of dual coding are the "beef, it's what's for dinner" campaign and the "got milk" campaign. Both of these campaigns use visuals in combination with verbal slogans to emphasize their points, and therefore, make their ads more memorable.
Overall, dual coding can be very useful because visuals or verbal cues alone may not be enough to embed the advertised product in the memory, but the combination is much more effective.
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