Saturday, November 17, 2007

Reflection on "Employers Study Applicants' Personalities

I found this article very interesting. The possibility of personality screening as part of an interview had never occurred to me. However, I think it's a great idea. During my educational career I have been involved in a lot of student organizations. The organizations and project which are most successful and enjoyable have all been ones in which the team I was working with had compatible personalities. I imagine that the same principle holds true for employment. Therefore, while daunting I believe a job interview which includes a personality and computability evaluation will result in the best fit for both the company and employees. The company will be more efficient and successful and the employees and employers will all enjoy their jobs more.

Sunday, November 11, 2007

Dual Coding Examples

While there are numerous advertisements which utilize dual coding, there have been a few marketing campaigns which for me have been the most memorable.

One of my favorite series of ads are the Chick-fil-a ads. The combination of cows with the misspelled signs reading "eat mor chikin" serve to call attention to the verbal message eat more chicken with a visual of misspelled words and cows.

Some other ad campaigns memorable because of dual coding are the "beef, it's what's for dinner" campaign and the "got milk" campaign. Both of these campaigns use visuals in combination with verbal slogans to emphasize their points, and therefore, make their ads more memorable.

Overall, dual coding can be very useful because visuals or verbal cues alone may not be enough to embed the advertised product in the memory, but the combination is much more effective.

Friday, November 2, 2007

My Amazing Group: Tigers for Haiti

I really enjoyed working with my group in completing the proposal for the client. We never had any major problems or conflicts.

One of the best qualities of my group was their reliability. We were able to meet on a regular basis to discuss progress on the project. This organization allowed us to space the project evenly over the time frame, and I think it ultimately resulted in a better finished product.

Every member of the group always contributed and completed their assigned tasks. Overall, I was incredibly happy with our final proposal. I think the combination of talent and effort from our team created a great balance and great proposal.